Dr. Annmarie Kent-Willette, associate professor of communications at JU, provided expertise in a WJCT public radio story on Baby Boomers’ prominence among people who exchange information and ideas through Facebook and other virtual online communities known as “social media.”
“Baby Boomers” is a term commonly used for the demographic group of people born between 1946 and 1964.
“It’s really interesting to think that something like Facebook that was designed originally as almost an intranet for a very specific college, and then has bloomed out from there,” Kent-Willette said in the broadcast, which aired Tuesday, May 14. “While the Boomers were not the early adopters, they do continue to represent a significant opportunity for growth with social media.”
Kent-Willette said social media advertisers tend to target Baby Boomers because they have more income and free time than most other age groups.
Click here to read or listen to the WJCT story online.