The second annual Sport Management and Medicine Conference at Jacksonville University Wednesday, April 10, drew principals, athletics administrators, coaches and guidance counselors from across the region to hear about concussion prevention and injury treatment, instruction, NCAA compliance, the business of sports and more.
The event, presented by JU’s Davis College of Business in association with Jacksonville Sports Medicine Project, included a keynote luncheon address by Mark Lamping, president of the Jacksonville Jaguars, who spoke on the importance of athletics and education and gave an update on the Jaguars’ upcoming NFL season.
It featured panels with local experts on current issues related to sport management and medicine, a panel of local media to discuss current topics in sports, on-field coaching and instruction with college coaches to review training techniques and procedures that emphasize injury prevention, sport vendors displaying innovative equipment and information, and college coaches of various sports discussing current issues in NCAA Athletics.
Morning sessions were attended by principals, athletics administrators and guidance counselors, with lunch sponsored by Wolfson’s Children’s Hospital and JSMP. The afternoon offered academic, coaching and media panels that JU students could attend, and the day ended with clinics and a CPR course, free to all.
The conference had participation from DCOB, the JU School of Education, the Department of Kinesiology and JU Athletics, and was planned and executed by JU independent study student Brittany Atwell.
“It provided a public service to Duval schools and gave our students an opportunity to hear our professors and others speak in panel discussions, and the press involvement in the media panel provided JU with access and coverage,” said George Selmont, JU Associate Athletic Director.