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JU One Spark Project #2: Global Business Imperative

The brainchild of Jacksonville University Davis College of Business Professor, Dr. Doug Johansen, The Global Business Imperative project is dedicated to promoting the importance of global markets for small and medium size enterprises.

Dr. Johansen is Assistant Professor of Marketing and International Business at Jacksonville University’s Davis College of Business. He also has more than 25 years of corporate experience in International Marketing and Business Development and has worked and lived all over the globe. His research interests include International Marketing, International Business, Marketing Strategy, Emerging Markets and Entrepreneurship, topics that form the basis for a wide range of scholarly publications, conference presentations and other scholarly work.

What city is your Project based out of?


Tell us about your team and your goals for this project

Our project is committed to helping businesses improve their performance and profitability by understanding how to succeed in international markets.

What sets your Project apart from what is currently available?

While a number of organizations assist firms with developing knowledge, skills and abilities few are dedicated to developing the knowledge skill and abilities necessary for international business success.

Why are you and your team the best people on the planet to handle this Project?

This team is enthusiastic, entrepreneurial and engaging.

Stay tuned to Wave Magazine Online this week for more information about projects hosted in our One Spark 2015 curator venue.