Jacksonville University sociology professor Heather Downs was featured on First Coast News Wednesday, Nov. 21, to discuss the motives and desires of “Black Friday” shoppers.
“Black Friday just plays into all these cultural notions of gift giving and consumption, and also this notion of winning and getting a deal, and that feels really good to people,” Downs told the TV station.
She discussed the sense of accomplishment and “winning” a competition that the day elicits, as well as enforcing familial connections.
“Familial bonding is an important part of the shopping experience. So it’ll be primarily the women in the family who are getting up together early Friday morning and doing all this shopping, and for them, it’s all about that bond and the fun you have with your female family members,” Downs was quoted as saying.
For more, including Downs’ take on how shoppers can contribute to less panic and more calm on big shopping days, click here, or watch the video below: